FORECASTS ON THE BIGGEST BOOK SALES TREND THIS CALENDAR YEAR

Forecasts on the biggest book sales trend this calendar year

Forecasts on the biggest book sales trend this calendar year

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Are you a bibliophile? If you are, here are a few publishing patterns to expect this year.

Since 2025 has only started, it is a good time to make predictions on what the future of book publishing looks like for the year in advance. While there is no crystal ball to tell us the future, experts take a look at annual reports to see if there are any popular trends that are gaining traction. If there is a pattern that was consistently and steadily rising all throughout 2024, we can visualize that this will carry on this year too. A prime example of this is the changes to what the most popular book genres are. Formerly, categories were a lot more clear-cut and distinct; with the top genre being a close-tie in between either thriller or romance. Nevertheless, in 2024 one of the biggest trends in the book sector was a rise in the demand for mixed-genre novels. Instead of read one sort of genre, readers were looking for books which obscured the lines in between a range of assorted genres. For example, thanks to on-line novel communities on social media, 'romantasy' is a subgenre which escalated in demand. Romantasy is a mixed-genre which blends fantasy and romance together; indicating that there will usually be a remarkable, turbulent and exciting love story in the midst of a fantasy-driven narrative. This may be an enemies to lovers story in between a demon and a demon hunter, or a forbidden romance between a vampire and a werewolf, or cosy romance in between two students at a wizardry school. Whatever it is, it is expected to remain exceptionally popular in 2025, as individuals like co-founder of the investment fund which partially owns WHSmith would certainly recognize.

When taking a look at the trends from last year, among the most visible trends was an increase in self-publishing, as people like the CEO of the media conglomerate which owns Penguin Random House would certainly validate. Primarily, what is self-publishing? To put it simply, self-publishing is when aspiring authors choose to take publishing right into their very own hands, rather than go down the conventional route of being signed to a publishing agency, hiring a book agent and working with an expert editor. Rather, they have full control over the writing of their book, as well as the cover design and marketing campaigns. If they have the money, self-publishers can decide to get physical novels published, or most commonly they can upload their books to one of the self-publishing sites for individuals to read through browsers or apps. For those speculating why self-publishing is better, many people suggest that it offers writers a lot more creative freedom and control over their own work. They additionally do not have the extreme time pressures and target dates which they would have if they dealt with a standard publishing house.

According to records, among the most current trends in fiction books is the increase in limited editions, as individuals such as the head of the private equity owner of Waterstones would likely substantiate. In other words, more readers are investing in unusual, limited edition variations of their much-loved novels. These novels might have gold-sprayed edges, or lovely covers or exclusive material. More readers are wanting to collect a few special variations of novels, whether this be for their very own personal collection or with the intention to sell them at a later date.

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